An Introduction To Internet Marketing

By Trevor Richards

As you are no doubt aware you are spoilt for choice these days when it comes to using the internet to promote your business. With all the potential marketing channels available it is easy to understand why some people might find it difficult to know where to start. The most commonly used aspects of internet marketing are paid search, search engine optimisation, email marketing and affiliate marketing.

If you are looking for people to find your websites via specific keyword and keyphrase research then search engine optimisation (SEO) is the tool to use. This is certainly one of the most interesting internet marketing technique to use as it is both an art and a science in that there is no one set way to ensure success, yet you must have a very analytical mindset in order to improve your results. You may wish to learn SEO yourself or you may prefer to enlist the services of a professional agency who will be able to dedicate more time to your campaign. When embarking on an SEO campaign you should bear in mind that it may take anything from 4 to 6 weeks for your site to show up in the search engines such as Google when you initially submit it. On top of this it may take a further 3 to 6 months before you start to see anything in the way of results and this should be factored into your marketing plan. As there are only 10 spaces available on the front page of the search results there is going to be a lot of competition so be vary wary of any company that guarantees you a first page position.

An alternative option would be to make use of paid search listings. this consists of placing adverts for your products and services on content sites and search engines across the internet. You will have seen these every day as they consist of small text snippeds which link to merchandise pages. You pay for these adverts every time someone clicks through the advert to a page on your site. The cost per click fee can range from 5 Cents per click to several dollars per click. The industry average is approximately 35 Cents so you should be very careful with the management of your budget. Paid search will be very effective for sites with fair pricing, good content and strong branding. Paid search can appear online quite quickly and could be used as a possible solution to fill the gap whilst you wait for the SEO campaign to show results.

Affiliate marketing works by allowing websites to set up websites which link to the products on your site. If traffic from their site results in a sale then they take a small percentage of the sale. Email marketing is a very effective method as it is a good way of enhancing your relationship with previous and current customers. On the other hand this marketing tool is less effective these days as so many people have been spammed with unsolicited emails from sites like these that we have become somewhat jaded.

About the Author: Trevor Richards is writing on behalf of the Cheap Web Design Company, a UK supplier of

cheap web design

.

Source:

isnare.com

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