By George Meszaros
Most businesses struggle to differentiate themselves for the competition. Why not use your website to stand out. A great website can help you establish yourself as the leader of your market. Any business can have, regardless of their revenue, a Fortune 500 web presence. With over 100 million domains registered you must do more than put any website online, you have to have an online strategy.
There is no successful online strategy without the following:
Content – Good website content doesn’t end with an “About Us” or a “Contact Us” page. You must have great content. Not some boring sales pitch that people never really believed. Content must be unique and useful information to your target market. Don’t be afraid of giving information away. Even if you are a lawyer that charges by the hour for your expertise, you will have a better website when you include expert advice. Your website is NOT an online brochure. It is a source of valuable information.
Update – Have an outdated website? Don’t think that people that look at your website don’t know that it is out of date. An out of date website show your market that you are too busy. If you are too busy you don’t want any more business. Your website has to be updated frequently. Frequent means several times each month, not several times per year. The best websites are updated several time per day. Your website should be built with a CMS (Content Management System) that enables you to edit each page of your website without any programming skills. Your website should include information about what is happening at your company such as new products/services, management changes, trade shows and other trade events, press releases, how to’s, anything and everything that would be of value to your market.
Expert – Your website makes you an expert. The great content you include in your website will position you above others, elevating you to expert level. Your prospects would rather buy from an expert than from a sales person. We tend to trust experts more than sales people. Your website should do more to position you as an expert instead of trying to be your online sales person. Include, expert advice, white papers, research results, awards, accomplishments, accolades, everything that will tell the world that you are an expert at what you do.
SEO – Search engine optimization is often misunderstood. Some people think it is about manipulating the search engines. They are wrong. SEO is about optimizing your website and always adding new and unique content to your website. SEO is more about great content than anything else. SEO also involves getting other websites link to your website. When you have great content it is a lot easier to get others to link to you than a website with boring content. Your content should include relevant keywords. As you develop your content keep in mind what keywords you are targeting.
Easy – The old way of updating your website is contacting your webmaster and ask her to make the changes. It a slow and inefficient way to update website. That is the reason most website are out of date and contain old information. A CMS website empowers you to update your website as frequently as you would like. When updating is easy it is much more likely to happen than updating the old fashioned way. If you want 100% control over your website content, you must have a CMS website.
About the Author:
san diego marketing company
Source:
isnare.com
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